Competition between Apple and Blackberry

Competition between Apple and Blackberry Battle of the Fruit By Lesley Young

This article is done by Lesley Young. It talks about Apple and Blackberry how they are competing with each other. “In just six months, Apple’s iPhone has surged in to second place in the U.S. smart phone market with 28% share, behind RIM’s 41%.” There is a lot of battle going on in Apple iPhone and Blackberry. 1.2 billion Mobile handset was sold golobally last year and 10% were smart phones. By next year there will be only smart phone. Apple and RIM are now doing research how their consume would like to buy the product and from where they will like to buy the product. RIM has to work on to their product channels. How they can improve the Blackberry, how they can compete with Apple iPhone, and they also have to build the brand name. Apple itself is known as great product.

In six month the apple iPhone is second, in one year they will be top because Apple iPhone is doing well in market. Before it came to market no one was buying it. Now, every one is buying it. They are marketing their product so customer will buy it. For iPhone there is a lot of competition but on the other hand some company for example Google want to join in with iphone for example Google API support iPhone. In future, the iPhone will be famous more than Blackberry.